Atlanta-based America’s Best Franchising, Inc. has launched a new website for its America’s Best Inns & Suites brand – www.americasbestinn.com – featuring updated content, graphics, and search elements.
“As travelers increasingly using the internet to research and to book their hotel rooms, we are making the experience as easy and enjoyable as possible for consumers – that’s how our brands will thrive and our franchisees will succeed,” explains Chip Elbers, Vice President and COO of America’s Best Franchising.
The company has been an industry leader in launching innovative technology-based marketing programs. For example, last year it became the only hotel franchisor to fund development of a dedicated website for each of almost 300 properties around the world and it also added a full-time social media communication specialist to the corporate staff.
America’s Best Franchising operates four upper economy brands – America’s Best Inns & Suites; Budgetel Inns & Suites; Country Hearth Inns & Suites; and Parkside Hotels & Resorts – plus an upscale brand for independent properties, 3 Palms Hotels & Resorts.